· The Spanish Society for Technological Transformation (SETT) will have a stand from which, in addition to informing about the initiatives, it will present a program of meetings, talks and activities with references of the sector
· Integrated Systems Europe (ISE), the annual technology fair for the audiovisual and systems integration industry, is held in Barcelona from 3 to 6 February
The Government of Spain participates, for the first time, in Integrated Systems Europe (ISE), an annual technology fair for the audiovisual and systems integration industry held in Barcelona from 3 to 6 February, where it will announce the progress of the Spain Audiovisual Hub of Europe Plan (Spain Audiovisual Hub).
To this end, the Spanish Society for Technological Transformation (SETT), attached to the Ministry for Digital Transformation and Public Function, will have its own space, from which it will develop a wide program of activities focused on the technological and innovation challenges posed by the audiovisual. The objective is to press the latest trends in the industry and continue supporting it from the instruments offered by Spain Audiovisual Hub, a successful initiative promoted within the framework of the Recovery, Transformation and Resilience Plan, which is in its second phase of development.
SETT will play an active role in disseminating the latest developments in the sector, as well as providing information on its investment instruments for companies and startups. In the inauguration of ISE 2026, which brings together unique voices and opinion leaders in technology and creativity, María González Veracruz, head of the Secretary of State for Digitalization and Artificial Intelligence (SEDIA), the body that develops the Spain Audiovisual Hub plan, will participate on Tuesday, February 3, and will intervene in the opening of the Investor Forum.
María Coronado, Audiovisual Director of the SETT, together with EU agencies and the Government of Catalonia, also participates in this forum to give details of the public financial support tools of the SETT. An essential opportunity to know in depth the possibilities offered by the Spain Audiovisual Hub and the projects that have already become a reality thanks to your support.
In this same central area of the Congress, in this case, in the Pitching Stage, area of matchmaking from ISE, SETT will celebrate on the 5th in the afternoon the round table ‘The audiovisual industry and techno-creative convergence’, which will have the participation of relevant actors such as José Luis Navarro, technological consultant and CEO of Lito & Company; Belén Santa-Olalla Sancho, senior creative consultant at Conducttr; Daniel Sánchez Mateos, digital entertainment consultant and Pilar Sáyans Moreno, founder and CEO of True Story. In addition, the SETT sponsors the hackathon It takes place at the fair from 5 to 6 February, supporting the talent of its participants, teams of students who, for two days, will collaborate to address real challenges in the fields of sustainability, innovation and cybersecurity.
En el stand, ubicado en el pasillo central (5A300), no faltarán ponencias y pitching sessions With the latest audiovisual trends. From the challenges of the world of esports, with Team Heretics’ Max Dalmau, or a conversation with composer and producer Ron Thaler, which will address the experiences of immersive 360 sound; the applications of AI in audiovisual production with Felipe Jiménez Luna; or the evolution of the sector with the expert of the Universitat Oberta de Catalunya (UOC), Elena Neira. Patricia M will also intervene. Val, who will delve into the avant-garde of immersive content; and Borja Diaz-Merry Rivas, on the application of technologies in news verification.
The protagonists of the pitch Spanish startups and emerging companies will be: Alejandro Moriana (Crowdy); Jorge García Domínguez (Ubicuity); Alexis Sans (Eshodo); Víctor Manuel Feliz Santiago (Scanmenow); David Esplá (Plenitas); Alejandro Bonnin (Aura); Alfonso Fulgencio Cabrera (Hamo); Fernando García Calvo (The Channel Store); Daniel González Hinojosa (Mappa); Ignacio Agustín Mileo (Cires 21); Frederic Sanz (Univrse); Pere Pérez Ninou (Kartex); David Moreno (Virtualware); Tony Higueruelo (Xorts); y Alex Mohamed (Iwantit).
This program was born with the aim of publicizing the latest developments in the industry, generating synergies between representatives of the sector and giving voice to innovation and talent, in line with the DNA of the Spain Audiovisual Hub Plan and the main objective of SETT: to support the most cutting-edge technological sectors that contribute to the economic transformation of the country to generate progress and future.
More information in https://sett.gob.es/ise-2026/